eyewa is the largest tech enabled vertically integrated eyewear company in the Middle East. The company started as a traditional ecommerce retailer selling third-party brands, after which they introduced their own brand of products. In December 2020, eyewa started their retail expansion to offer a omni channel experience. eyewa recently closed a $21 million Series B round co-led by Kingsway and Nuwa Capital, with participation from Endeavor Catalyst, French Partners, Derayah, Palm Drive, and Hardy Capital.
Anass Boumediene and Mehdi Oudghiri, co-founders and co-CEOs of eyewa, were selected as Endeavor Entrepreneurs in 2019.